After seeing a friend self-harm, a Bradford Fixer and her group have helped create an audio campaign to stop others from suffering in silence.
Sixteen-year-old Chelsea Jones and her team hope their campaign will raise awareness on an issue they feel is still taboo. Their aim is to let young people know there is help out there.
‘The main inspiration behind the project was my friend. She self-harmed frequently and to watch her inflict that on herself broke my heart,’ says Chelsea.
‘Every time we’d meet, I’d notice her scars getting worse and worse. I tried my best to help by keeping her occupied, but nothing worked. Sometimes I’d feel like a useless friend.
‘This campaign is our chance to help others who might be going through what she did.’
The group’s audio advertisement puts the listener into the shoes of a self-harmer with the message that there is light at the end of the tunnel.
‘The advert is perfect. I think Fixers helped us get a very sensitive issue across in a sympathetic manner,’ explains Chelsea.
‘The subject is obviously a tough one, but we wanted to show the isolation and emptiness that some of these young people can experience.
‘It’s important that others can identify with it so they can get proper help. Emotional pain doesn’t have to be a weakness, and that’s what our campaign is about.’
The group, who are mainly targeting mid to late teens, want to get their audio track featured on the radio as well as used in schools and youth groups.
Chelsea says: ‘We think the more young people we can reach out to at an early age, the better.
‘I’ve seen how self-harm can totally consume someone’s mind, so it’s important we do what we can.
‘We can’t let these vulnerable individuals go it alone in life. They need us.’
If you or someone you know may be at risk of self-harm, visit the Samaritans website or call free-phone 116 123.
Listen to their audio track 'Silent Sonnet' by clicking play below and share to help break the stigma of self-harm. Click here to read the script.