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Posted On: 12th Dec 2009

Fast Fashion Fix on ITV

Fixer Kelly Levell
Kelly helps design a new look
Hannah Higginson from Fashioning an Ethical Industry

A style-conscious Fixer from Bournemouth is setting up a website to show others how to create new outfits without having to buy new clothes.


Twenty-year-old Kelly Levell is campaigning against the concept of ‘fast fashion, and shows others just how trendy recycling can be.


Her story was shown on ITV News Meridian (W) in December 2009.


‘Fast fashion is the fast turnover of garments that are produced for high street labels,’ explains Kelly.


‘This creates a lot of waste, and it brings up bad issues for people’s working conditions.’


In the broadcast piece, Kelly displays numerous items of clothing that have been recycled into fashionable styles instead of being discarded, and the Fixer hopes her website will encourage others to do the same.


‘Using my website people can find out ways to reproduce clothes they already have instead of buying into the society that surrounds us today.’


You can visit Kelly's website by clicking here.


Lending her support is Hannah Higginson from fashioninganethicalindustry.eu.


‘I think child labour is one of the really big issues, but there are also things like low wages, long hours, precarious conditions, and environmental issues.


‘The industry has really changed over the last decade or so. It is getting cheaper and people are demanding more clothes, which means they are consuming more and throwing away more.’


Kelly hopes her campaign will mak­e people think twice about purchasing from high street retailers and will inspire people to take clothing into their own hands.


‘The difference I’d like to achieve as a whole is to raise awareness among today's consumers.


‘I’d like to see them buying into more sustainable and ethical labels rather than from the high street.


‘Ultimately I’d like to slow down fast fashion as it has gone too far, and now is the time to make a difference.’

Author: Cara Laithwaite


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