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Posted On: 2nd Aug 2013

Stopping Food Waste on ITV

Jamie teaching students how to use their leftovers
Fixer Jamie
Emma Marsh from Love Food, Hate Waste

On average, almost £500 of perfectly edible food is simply thrown away by households across Britain. It is a statistic which shocks aspiring chef Jamie Olive, and now he’s teamed up with Fixers to cut the food waste.


His story was shown on ITV News Meridian (E) on Thursday 8th August.


The 16-year-old, from Ramsgate, Kent, is using a cook book campaign to show university-age students the tasty meals they can make with leftovers which they may otherwise throw away.


Jamie first realised he enjoyed cooking during his childhood, but hates the waste associated with it.


‘People’s attitude to food wastage is really shocking,’ he says.  ‘They just throw it away. They don’t have the imagination to reuse it or just don’t know how to reuse it.


‘Ultimately it all ends up in landfill sites, and that is not right.’


Food waste awareness campaign ‘Love Food, Hate Waste’ claims households in Britain throw away more food every year than packaging.  


In the piece, Jamie speaks with Emma Marsh from ‘Love Food, Hate Waste’ about the importance of encouraging using leftovers.


‘Jamie’s project will be brilliant because it will give people inspiration,’ explains Emma.


‘It’s so important that we help students get the cookery skills and the confidence they need to be able to enjoy their food and not waste it.’


Author: Ashley Scrace


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