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Posted On: 11th Jun 2013

Stand Back and See Illness

Chloe on a recent photoshoot
Chloe on a good day when the disease is not too bad
Chloe enjoying another photoshoot

A young woman, whose disability often seems unnoticeable, has completed work on a poster campaign that makes people ‘stand back’ and consider health conditions that aren’t always visible to the naked eye.


Bristol Fixer Chloe Adams (23) wanted to create a poster campaign with Fixers, which appears differently the further you stand back and look at it, to promote the message that disabilities and illnesses are not always obvious to the public.


Chloe has serious chronic Crohn’s disease, which does class her as disabled. She has undergone surgery to treat the disease since she was 17 years old, and uses a colostomy bag which is hidden under her clothes.


But because the symptoms and consequences of living with Crohn's are not immediately recognisable, Chloe is frequently misjudged by other people.


‘Crohn’s comes and goes in waves. Sometimes I can be fine, but sometimes I need to be in hospital immediately,’ says Chloe.


‘Sometimes I look pretty healthy, so in situations such as using a disabled toilet many people doubt I have an illness at all. I have often been hurt by the things people say, and I'm made out to be a fraud for not showing any signs of illness.


‘But underneath, I have a very aggressive form of Crohn’s which often cripples me. It is at the point of someone who has had it for 30 or 40 years. People do not see this and think I am abusing resources for disabled people.


‘This poster changes that – it shows the public that illnesses exist below the skin, and if you take a step back and stop jumping to conclusions, you can often see the full picture. This is exactly what the poster does.’


According to the NHS, around 90,000 people in the UK are currently living with the disease, and approximately seven out of 100,000 people are diagnosed with the disease each year.


The poster will be displayed by Bristol Library and the Bristol Council offices, and Chloe cannot wait to see the public’s reaction.


‘This poster is really quite clever and I think it will take my message to many different people. I think it will make a real difference to people who are prejudiced by others.’


You can see Chloe’s poster below, and can download the poster by clicking the picture below.



Author: Ashley Scrace


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