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Posted On: 6th Feb 2013

'Meow Meow' campaign on ITV London

'Meow Meow' campaign on ITV London
'Meow Meow' campaign on ITV London
'Meow Meow' campaign on ITV London

A young woman, who became dependent on the drug Mephedrone, has become a Fixer to warn others of the dangers of the drug.


‘Milly’ (not her real name) was 14 years old when she tried Mephedrone, also known by its street name ‘Meow Meow’.


Initially using the drug to escape problems during her teens, Milly soon became addicted to the drug. The addiction caused her behaviour to change negatively, and eventually she left school.


Becoming increasingly paranoid and out of control, Milly even attempted to take her own life.


Speaking about her addiction, she explains: "At first Mephedrone felt amazing - I loved it. Then six months down the line, it just hit me. I could not carry on.





"I became self-centred, paranoid and I ended up cheese grating my arm. After this, I was admitted to a mental health ward of the hospital."


‘Meow Meow’ – an illegal Class B drug – produces effects similar to cocaine. Once a legal high, sold as plant food, the drug was outlawed in April 2010 after being linked to a number of youth deaths across the UK.


Despite being banned, the drug is still cheap to obtain, with a recent survey claiming Mephedrone can cost as little as £19 per gram. (Read additional figures and information here)


Milly - who is now 17 years old - has been recovering for nine months and no longer uses the drug. But it has been a tough process, and she still feels the mental effects every day. 


Understanding the repercussions of the drug, she wants to produce a resource for other young people to warn them to stay away from the drug.

Author: Ashley Scrace


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