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Posted On: 5th Oct 2015

Media Diversity Fix On ITV

Fixer Khadeeja Amaru
Khadeeja and her children in the broadcast
Paul Broster, Director of Journalism, University of Salford

'It almost creates a feeling of not belonging. We're born British but we see certain things on the TV and think, where do we fit in?’

Khadeeja Amaru feels there’s a lack of diversity in the media and wants to see more people from Black, Asian and minority ethnic (BAME) backgrounds working in creative industries.

Her story was broadcast on ITV Granada Reports on Wednesday 28th October.

In the TV piece, the 29-year-old* from Liverpool shares her experiences and introduces a film she’s created, with the help of Fixers, to raise awareness of the issue.

‘I always wanted to be an actress. I was in a major television series when I was 10,' says Khadeeja.

'But after that, I found there weren’t roles for people who look like me.

‘The key message that I want to get across to scriptwriters, directors and producers is put on TV what is in our country. That’s it. Just real Britain.’





With Fixers, Khadeeja has helped produce a spoken word film.

It’s aimed at media bosses and calls for people from BAME communities to be better represented both in front of and behind the camera.

To watch Khadeeja’s Fixers film ‘Black Faces’ or to read more about her resource, click on the image below.

Paul Broster, Director of Journalism at the University of Salford, supports Khadeeja’s campaign.

He appears in her broadcast.

‘The latest statistics show that only 5.4 per cent of people in the creative media are from non-white backgrounds,’ he says.

‘When you set that against the fact that 12.5 per cent of the population are non-white, there’s obviously a disconnect there. 

‘More people are coming into the media, but organisations need to be aware of this and help facilitate it.’

Khadeeja adds: ‘I feel like I’ve achieved a lot.

‘Hopefully I’ll have opened a door for someone 10 to 15 years down the line and it won’t be as hard for them.

‘We can’t give up.’


To find resources like Khadeeja’s and watch more Fixers films, click on the image below.



*NOTE: Fixers sometimes go beyond the 16-25 year age bracket while working on their Fix.

Author: N. Farooq


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