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Posted On: 2nd Mar 2015

Reading To Kids Fix On ITV

Fixer Amy Collingwood reads to a child
Sharing a story in the broadcast film
Jane Pitchfork, Action For Children

By highlighting the benefits of books, Amy Collingwood hopes to encourage more people to read to children.

Her story was broadcast on ITV News Anglia on Thursday 5th March.

The 22-year-old from Northampton wants others to recognise the rewards of reading and the positive impact it can have on a child’s development.

‘My passion for getting adults to read to children started when I ran a book corner,’ explains Amy.

‘It was lovely to see the effect it had on the children’s reading ability and confidence.

‘When I was little my mum always read to me so I found it surprising that lots of children don’t have bedtime stories or any books in the house. To me that is very sad.’

Research has shown that only 1 in 5 parents easily find the opportunity to read to their children – something that Amy hopes to help change.

With Fixers, she’s worked on a poster campaign to encourage others to reach for a book and share stories with younger generations.

Click on the image below to enlarge Amy's Fixers poster.

‘If people could realise what a massive impact it has on a child growing up, then I think more would do it,’ Amy says.

‘I want them to stop and think to themselves that they should pick up a book more often, rather than just switching on the telly.’

Jane Pitchfork from Action for Children appears in the broadcast in support of Amy’s campaign.

‘Reading with children, even when they’re babies, can make an amazing difference to their learning potential in school,’ Jane comments.

‘Children are still reaping the benefits of that early reading experience when they’re fifteen.

‘So it’s great that Amy is encouraging parents to share books and stories from a very young age.’

From the Beanstalk Literacy Charity, Greg Yarnall also emphasises the benefits of books.


'There’s clear evidence that shows that children that are read to from an early age are more likely to achieve in education,' he says.

Amy adds: ‘I hope that my project will inspire more people to start reading with the children that they know.

‘It’s not just something they have to do because children need it.

‘It’ll also be something that they’ll enjoy.’

Help Fix It – Share this story!

Emma-Louise delves into children’s imaginations to promote reading and
See how she’s sharing tales of magical ukuleles and superhero bears. 

Author: Cara Laithwaite


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