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Posted On: 7th Oct 2014

Gender Stereotypes At Work

Fixer Chloe Gallagher
The main character in the film highlights gender stereotypes
Among the characters in the Fixers film is a female builder

Adamant that young people’s career choices shouldn’t be influenced by gender stereotypes, 17-year-old Chloe Gallagher wants to challenge the belief that some job roles are reserved only for men or women.

Chloe and her team from Lowestoft are concerned that many male candidates shy away from careers such as hairdressing, and female workers are put off more technical work, because it’s not what society expects of them.

‘We think that some men and women don’t do the jobs they want to do because they think people will judge them,’ Chloe explains.

‘I knew a girl who wanted to do mechanics. As she was the only woman, she felt outnumbered and didn’t feel comfortable being there.’

With Fixers, the group have helped create a film to encourage others to rethink any preconceptions they might have about gender at work.

The comedy sketch is set in a medical centre.


It sees a man with a broken wrist interact with characters including a male midwife and a female builder.

Judging them on their gender, he expresses surprise at the career paths they’ve chosen, before a twist at the end of the film highlights the need for him to revise his views.

Watch the group’s film ‘Doctor! Doctor! My Midwife is a Man: Gender Stereotyping in the Workplace’ at the top of this page.

‘I think the film is great and really hope it becomes successful,’ says Chloe.

The Suffolk Fixers want their film to be screened in schools in East Anglia, particularly to Year 9 pupils in the process of picking their GCSE options.

‘We want to show them that there are lots of opportunities available to them, so they know that they have choices,’ Chloe adds.

‘My team and I hope that they will see the film and realise that it’s good to do what you want to do and to go for it. You shouldn’t let what others think worry you.’


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Chloe's also speaking about her Fixers campaign on TV.
Watch the broadcast film here.


Author: Emily Tolloczko


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