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Posted On: 1st Sep 2014

Love The Lakes Fix On ITV

Fixer Lewis Ritchie
A scene from the broadcast film
Claire Dyson, Lake District National Park

Inspired by the beautiful landscapes of the Lake District, which form England’s largest national park, Lewis Ritchie and his team are encouraging young people to get out and explore the area.  

Their story was shown on ITV News Lookaround on Thursday 4th September.


With just three per cent of visitors to The Lakes being under the age of 25, the 19-year-old from Cockermouth in Cumbria wants others his age to take more of an interest in the great outdoors.

‘Our Fixers project will be to try to encourage younger people to do what we’re doing,’ explains Lewis.

‘Micro adventures are outdoor things you can do in a group that are low budget. We’re camping out in Keswick.’

In the broadcast piece, the group demonstrate the ways in which they enjoy the area, including walking, climbing trees, taking a dip in the water and sleeping under the stars.

One young adventurer says: ‘You can spend any night on your Xbox, but this is about making memories to tell your friends.

‘You’ll have those memories forever.’

Claire Dyson, a Project Officer for the Lake District National Park, also appears in the broadcast in support of the group’s campaign.

‘A lot of young people in Cumbria don’t really associate with the National Park,’ she says.

‘The words that they sometimes use are posh, grey and nerdy.

‘I think there’s a belief that it’s really expensive to do a lot of the activities that are young person focussed.

'Perhaps they just find it difficult to get to The Lakes.'

Lewis adds: ‘It’s a great place that we have here.

‘But if we don’t help to preserve it, people will lose the amazing opportunities to come out and do things like we do.

‘That would be tragic.’


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With the Lake District being a popular spot for walkers, Francis Charlesworth
is encouraging climbers to wise up when it comes to personal safety.


Author: N. Farooq


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