I lost somebody close to me in a car accident. It made me realise that life is so short and you can go in a moment.
I wanted to do something to get young people to drive more safely.
I decided to concentrate on drink-driving because at this time of year, in the run-up to Christmas, I think it’s a big problem.
Fixers helped me design a series of beer mats with some pretty explicit messages.
They are quite rude – but I want people to see them, get the message and spread it on social media.