A Fixer from Crawley with a passion for pole dancing wants to tackle the 'sleazy' stereotype that it’s an activity reserved for strip clubs.
Paula Bines (24) has helped create a black and white advert-style film showing the core strength and upper body effort demanded by pole fitness exercises.
‘My Fixers project was designed to change the perception of pole dancing and demonstrate that it’s a growing sport for both men and women,’ says Paula.
‘Pole has evolved so much but even now, we as both male and female pole fitness participants, instructors and athletes are still receiving bad press, nasty comments and being branded as “page 3 stuff” and “sleazy”.
‘I can only assume these negative comments are made by those who have never seen or tried pole fitness first hand.’
In the film Paula and fellow athletes Sam Causon and Ben Weeks demonstrate pole exercises.
The viewer is then challenged to change their perception of pole fitness, to consider it a serious sport that builds strength, agility and endurance.
‘I think the film is great and portrays pole in a good light,’ adds Paula.
‘It should educate and inspire everyone to give this innovative sport a go.’
Paula plans to share her film on social media sites in the hope it will go viral and generate new interest in the activity.
‘Pole fitness is exciting and pushes your body to its limits. It’s not until you try it for yourself that you really appreciate how challenging it can be,’ she says.
You can watch their Fixers Film ‘Pole Fitness’ at the top of this page.