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Posted On: 20th Jun 2012

Anti-Violence Campaign on ITV

Fixer Adam Fouracre
A scene from Adam's anti-violence film
Adam's brother Lloyd who was murdered in 2005

Somerset Fixer Adam Fouracre has created a shock film with the help of Fixers to tackle the issue of alcohol-induced violence, after his brother was murdered in an unprovoked attack in 2005.


Watch Adam's story, which was broadcast on ITV West Country in June 2012, above.


‘My Fixers project is to create a powerful hard-hitting advert about the consequences of violence,’ explains Adam.


‘My brother Lloyd Fouracre was murdered when walking back from a friend’s, it was the day before his 18th birthday and he was beaten to death by a group of three drunken youths.’


Adam aims to show his Fixers film in A&E departments and before violent films in the cinema.


Lending his support is Gary Larson, who works for Victim Support in Somerset.


‘We’ve seen over the past five years an upsurge in assaults on people and they’re really fuelled by alcohol.


'The attackers need to know what the victims are feeling like, how it affects their families, how it affects their friends. That’s what they need to see, because assaulting somebody takes seconds, the aftermath can take years.’


Already leading the Stand against Violence (SAV) campaign, Adam now hopes that his Fixers film will raise awareness about how violence can have irreparable impacts on family and friends.


‘Since Lloyd’s death, nothing has been the same again. My parents don’t even do Christmas anymore. There is always that thought at the back of your mind that Lloyd isn’t there.


‘I don’t want other people to have to go through the same trauma that my family have been through. Hopefully by doing this we’re saving not just a life, but a whole family.’


You can watch Adam's Fixers film below.


Author: Cara Laithwaite


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