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Name: | Sophie Ogden |
Age: | 23 |
Year of the Fix: | 2010 |
Location: | Keighley, West Yorkshire |
Campaign: | Raise awareness of local farming and food production |
Because of large supermarkets, a lot of food – particularly meat – is sold cheaply and without any real explanation of the source of the food.
The problem here is that people often overlook the farmer, and therefore they overlook how they could support local businesses.
My brother, Thomas, and a group of farming friends from our rural community got together to raise awareness of exactly where supermarket food comes from.
Through an animated film, we show how farmers produce ends up on your plate.
The problem is that a lot of people go into a supermarket and simply buy the food they see without considering where that food has come from or how they could source that food locally and support the local farming trade.
My Fix was not about putting people off one method or another, but about making it clear about the processes of production involved in getting food from the farming fields onto the dinner plate.
Here is a list of Fixers helping me with this Fix:
Thomas Ogden | Mell Carr |
Rachel Neal | Patrick Atkinson |
Abigail Pell | Christina Cooper |
Jenny Neal | Sarah Woollard |
Dave Johnson | Daniel Cook |
Jack Holmes | Harry Holmes |
Hannah Carter
'Ben'
Lauren Taylor
Jo Quinn
Meghann
Becky
Hafsa Ur-Rehman
Jack H
Ben Simms
Shannon Rawlings
Liam Thomas
Ethan Mcinally
Jade Kingdom
Becky Thorn
Chelsie Brown
Sam Womack
'Kate'
Fixers
Shano
Mason Latey
Fern Lulham
Timothy Cranfield