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Young People Fixing Road Safety


* NOTE: Air fresheners should not obstruct the view of the driver

Road Safety Air Fresheners


Ferhaz Alam and his team from Yorkshire have created a campaign to raise awareness of the impacts of dangerous driving. They have produced a bold, in-car air freshener with the message ‘One Second, One Life’, which they hope will serve as a constant reminder of the consequences of driving recklessly.


‘It’s always in your view when you’re driving, and if it stands out, a lot of people will look at it’ says Ferhaz, from Bradford. ‘The message is to be cautious, because that one second of putting your foot down can take someone’s life.’


The group hope to share their air freshener in local schools and car washes, to spread their message as far as possible.


Corporate Pilot Jonathan Cormack said: ‘What a great idea! They are super eye-catching, very cleverly done: very impactful. And obviously a visible reminder every time you drive. I hope that you're able to get wide distribution on them.'

Is It Safe?


When Jade Kingdom was 13, she was driven in a vehicle by someone over the limit, a journey which made her feel unsafe and wary of future car journeys. Now 25, Jade and a group of young people from Milton Haven have created a video encouraging people to have the confidence to say no to getting in a vehicle in unsafe circumstances.


The video, entitled 'Which Road Would You Take?' carries the message ‘if in doubt, speak out’ in a bid to empower young people not to give in to peer pressure. 


‘Every time I get in the car with someone I always question whether it’s safe, I’m always on edge,’ explained Jade. ‘You don’t always realise when people are on drugs but with alcohol you can usually smell it – you have to be so careful.’


Emma Skeates, Former National Campaign Manager at Drive iQ described the project as a ‘very effective film which all young people can relate to. It is SO important to point out to youngsters that as a passenger you do in fact have an enormous amount of power over the outcome of a journey. Speaking out could not only save your life, but the lives of the others in the vehicle. Silence kills and this film demonstrated that really clearly.’

Don't Dial And Drive


Two years after her sister Becky was nearly killed by a driver using his phone behind the wheel, Cassy teamed up with Fixers to create a video carrying a strong message for drivers tempted to make a call.


Becky was left with a ruptured spleen, broken pelvis, fractured ribs and a broken arm as a result of the accident, and was told her three-year-old daughter would have died had she been in the vehicle.


The 14-year-old's film insists there is no phonecall more important than the safety of other road users. 


‘I don’t think drivers realise the dangers of what could happen,’ Cassy said. ‘A life is more important than a phone call or text message.’


Sue Snoddy, from Bradford Council's Road Safety Team, said: 'The message is important and current.' Pilot Jonathan Cormack added: 'I think the video is very powerful, with simple and effective production.'

Limit The Age Of Tyres


A fatal bus crash in 2012 claimed the life Michael Malloy. The crash was caused by a blown-out tyre nearly 20-years-old, and Ben Dalton is now calling for people to write to their local councillors in support of the Tyred campaign.


The campaign aims to pass legislation limiting the age of tyres fitted to public buses and coaches. 


Ben, 26, from Liverpool, explains: ‘I really want to help change the law, to make a difference and to save lives, because at the moment, people’s lives are being put at risk because of something so simple that can be changed, and we can all do something to help.’


Airline Pilot Jonathan Cormack said: 'I really enjoyed the style of Ben’s video with the visual dialogue approach at the start. This works well and makes it very easy to grasp the key arguments. I was very impressed: you've done a great job!’


Don't Be A C@?K


Losing a close relative in a car crash made 26–year-old Jessica Burris realise how short life can be. 


The tragic accident inspired her to create a selection of edgy beer mats, adorned with explicit captions to dissuade people from drink driving. Aimed particularly at young drivers, she hopes by making them eye-catching, people will be encouraged to share them on social media, and spread the message of her project:


‘If just one person saw my beer mats and thought I’m not going to drink and drive, that could be one life saved,’ she explained.


David Davies, Executive Director of the Parliamentary Advisory Council for Transport Safety said: 'I like the drink drive beer mats project – it is specific, factual and delivers the message at a very relevant point.'

Be Respectful 


These posters encourage motorists and cyclists to share the road responsibly.


They were designed by Connie Chadwick, 21, and a group of Norwich students and include slogans reading ‘Little Bump? Big Impact’ and ‘Look Out For Each Other.’


Connie's father was hit by a motorist while cycling on a busy road, leaving him in need of jaw reconstruction and plagued by injuries for years after the accident.


The group want to emphasise the importance of being respectful to other people using the roads. Fixer Connaugh Gaskin, who as a cyclist was involved in a collision with a car going 50mph, says: ‘I am a driver as well as a cyclist and I feel as though cyclists should be more careful not just the cars.


'It's easy to blame each other but it's a two way street so we need to work together.'


Sergeant Declan McDonagh, of the Road Policing Unit, said: 'Each year there are many unnecessary serious injuries and deaths on the roads, and one of the most vulnerable user groups on the road are cyclists. This resource demonstrates the shared responsibility of using the roads, and how cyclists and drivers must be aware of, and respect each other for everyone’s safety.'

Personal M.O.T


At 18, Lucinda Larnach is about to start driving. She has developed a personal M.O.T acronym for drivers to follow before taking to the roads, to ensure they are in an appropriate mind-set to operate a vehicle.


Her M.O.T stands for ‘Mind-set’, ‘Obstructions’, and ‘Tell Someone’, highlighting the importance of checking your own physical and mental state, as well as being aware of the actions of other drivers and communicating your intentions with friends and family.


‘My project is a campaign to raise awareness of the additional factors affecting our psychological approach to driving, and how these can alter our mind-set before operating a vehicle,’ she explains. ‘I wanted my MOT to be like a mantra; something that was easy to condense and convey, and using the acronym of something so relevant to drivers was important to achieving that.’


Steven Savage, from New Driver Northern Ireland, said of the project: ‘Lucinda has developed an interesting way to use the abbreviation MOT to develop her own standards for when she becomes a driver. Mind-set, Observation and Tell Someone are three basic steps that people should follow which will hopefully lead them to a safer journey.’



Hard hitting air fresheners have been designed by a group of young people in Northern Ireland determined to stop people using their phones behind the wheel. Led by Owen Edwards, the group from St Patrick’s Grammar School in Downpatrick decided to create the resource after a number of serious accidents in their community.


‘We have had two road deaths over the past year, and there have been parents who have died in accidents as well,’ Owen explains. ‘It has been tough for everyone, it is a small community and it is hard to move on from that.’


The air fresheners show a picture of a cracked phone screen alongside the words No Distractions and #eyesahead.


Elizabeth Box, head of research for the RAC Foundation said: ‘It is great to see young novice drivers themselves are developing the resources to help get the message across to their peers that it is never safe to drive whilst distracted. Staying connected with friends, family and the wider world is central to much of what we do in today’s world. Being always ‘on’ does not however mix well with driving, when we need to have our full attention on the road, at all times.'

Effects of Drink Driving Video


At nine-years old, Jay Connor was involved in a car accident caused by a drink driver. The crash left him with chronic pain that he still suffers with 20 years later, and the experience motivated him to create a video highlighting the long-term effects of alcohol related accidents.


The video asks 'Is your last pint worth it?'


‘I think it’s important to get that message out there, because nothing ever changes. It just keeps getting worse,’ says Jay, from Essex.

‘I want my project to raise awareness of the long-term effects because the repercussions don’t just affect you a week later; for me it’s still affecting me 20 years on, and if my project reaches stops one person from driving drunk then that will be a good thing.’


Emma Skeates, Former National Campaign Manager at Drive iQ said: 'The film had me in tears. It’s very hard hitting with the young lady asking the driver posthumously if his last pint was worth her life. The sound effects of how a real Road Traffic Accident sounds were highly effective at demonstrating how terrifying a crash can be. This was a really good piece of educational material. It should be used as the government road safety film. Brilliantly done!’

Driving Test Motivation Booklet


Sarah failed her driving test six times, each failure feeling like a ‘slap in the face’ and knocking her confidence. When she finally passed on her seventh attempt, Sarah decided to turn her experiences into something positive, creating a booklet encouraging aspiring drivers not to be put off by test failures and setbacks.


The booklet contains Sarah's encouragements for other drivers who are struggling with the process of learning to drive.


‘I hope my story will help anyone who is feeling low or sad about their driving,’ explains Sarah. ‘Whenever I’m feeling down I look to my driving test certificate; it’s a piece of motivation to say no matter how impossible something seems, if you just don’t give up and come up with a new game plan then anything is possible!’


Julie Roberts, Independent Driving Instructor, says of the project: ‘Sarah makes a valid point that every driving test failed leads to more practice and more practice means a pupil is improving their road craft and experiencing a variety of driving scenarios. Too many pupils learn to drive to ‘pass the test’ and are concerned with how quickly they can take a test, rather than learning safe driving skills for life.’


Turn Off The Tunes


A group of students from Cross Keys is warning young people of the dangers of using headphones and mobiles when crossing the road. One of the group, Josh West, is deaf and was involved in an accident with a car he did not hear coming after neglecting to wear his hearing aids.


Their poster, with the slogan ‘Switch Off, Switch On, Stay Safe’, will appear in bus stops to catch the attention of unaware pedestrians. 

Ann Havlin, Director of Product Development for a2om international and author of Drive iQ Driver Metrics, said: 'We all underestimate how important our senses are to us. We are so used to them we only miss them once we lose them.


'When you cross the road how many senses do you use? Certainly your eyes, but you will, whether consciously or not, listen for traffic too. Wearing headphones while judging when to cross the road will affect that safe decision. The message stop, look, listen is still relevant as adults.'

The Ripple Effect


Over two years on from the car accident that left her sister Becky hospitalised by a driver using his phone behind the wheel, Cassy Del Busso speaks to her parents about the ripple effect the incident had on their family.


They want young people to realise a phonecall is not worth a life, and to think twice about the consequences before letting themselves get distracted by their mobile phones.


In this candid film Cassy's parents speak about their emotions after finding out Becky had been in an accident, and ask drivers to put their phones away.


'You see people driving around and you feel like shouting ‘Get off your phone and concentrate on the road!’ - Cassy's Father, Tony Del Busso.


'Your age group definitely need more awareness of exactly what a phone can do before you get in the car.' - Cassy's Mother, Yvonne Del Busso.

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