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Posted On: 27th Jun 2014

Fixers Campaign Is Upworthy

Fixer Chelsey Jay
Chelsey appears in the film with Fixer Jack Eyers
Shooting the Fixers film

Setting out to show that people with disabilities are under-represented in the media, Chelsey Jay’s described her Fixers film going viral as 'game-changing'.

The model launched the short video ‘Embrace, Don’t Exclude’ in April as part of her campaign to show the film, music and fashion industries what they’re missing if they overlook disabled talent.

It’s now been viewed more than 67,000 times after being posted on Upworthy – a social media site that pledges to share ‘things that matter’.

‘I’ve been plugging the film like crazy and a lady from Upworthy came across it and got in touch with me,’ explains 23-year-old Chelsey, who’s from Witham in Essex.

 

‘I’ve thanked her and told her that she’s changed the game for my film.

‘I feel really overwhelmed that tens of thousands of people have seen it!’

Chelsey, who’s an ambassador for Models of Diversity, was diagnosed with POTS, or postural orthostatic tachycardia syndrome, two years ago.

The condition affects the way blood flows around her body, meaning she’s unable to stand up without fainting and has to use a wheelchair.

 

Click on the image below to see Chelsey featured on Upworthy, and click here to watch her film 'Embrace, Don't Exclude'.

 

 

It’s been a positive week for Chelsey and her campaign, as news of her Fix has also appeared on the website womenyoushouldknow.net and her film has been shared widely on Twitter.

‘Every time I look at my phone there are 5 to 10 people who have retweeted it,’ she says.

‘It’s clearly speaking to a massive amount of people and that’s exactly what’s needed.

‘I now want to see if TV will take it - if it can be used as an advert.

‘They must see how much people will appreciate it.

‘If they didn’t, there wouldn’t have been so many people interested in watching already.’

 

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Author: Emily Tolloczko

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Fixers is a project of the Public Service Broadcasting Trust, funded by the National Lottery through the Big Lottery Fund, and featured on ITV.

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