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Posted On: 6th May 2014

Media Diversity Fix On ITV

Fixer Chelsey Jay
Chelsey screens her Fixers film
Eastenders actress Lisa Hammond

Frustrated by the lack of disabled actors and models featured in the media, Chelsey Jay has secured the support of an Eastenders actress as she campaigns to make their castings more commonplace.

 

You can watch Chelsey's story, which was broadcast on ITV News Anglia, above.

 

The 23-year-old model from Witham in Essex developed a rare neurological condition when she was twenty.


It affects the way blood flows around her body meaning she's unable to stand without fainting and has to use a wheelchair. 

 

‘Before I became disabled I felt represented in magazines and the media generally,’ she says.

 

‘Then, all of a sudden that stopped and it was shocking.

 

‘I think some companies almost feel they are doing the right thing by using a disabled model occasionally.

 

‘But that's tokenism.’

 

With Fixers, Chelsey has created an advert which she hopes will encourage the industry to embrace, rather than exclude, disabled talent.

 

To watch the film click here.

 

In the broadcast piece, Chelsey shows the film to others with disabilities and asks them for their thoughts.

 

Terry Croker comments: ‘There are more of us than the media makes out.

 

‘Until more disabled people are actually employed within it, that attitude probably isn’t going to change.’

 

Actress Lisa Hammond, who has recently joined the cast of Eastenders as Donna Yates, also appears in the broadcast film, in support of Chelsey's campaign.

 

‘The media is such a powerful tool for change. If disabled people of all types were to appear all the time, then it would just be seen as normal,’ Lisa explains.

 

‘It is starting to happen, but not fast enough.’

 

Chelsey adds: ‘I long for the day where it is common to see disabled actors at things like the BAFTAs and the Oscars.

 

‘If my film was to help change attitudes then my life would be complete.’

 

Help Fix It - Share this story!

Also on TV this month, Charles Kirby is using hip hop music to show that disabled people aren't incapable. Find out more about his campaign. 

 

 

Author: Emily Tolloczko

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