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Posted On: 27th Sep 2013

Fitness For Females Fix on ITV

Fixers Britannie Crossfield
Fixers in boxing gym
Sue Tibballs from the Women's Sport and Fitness Foundation

Sports experts say 80 per cent of women are not doing enough exercise to stay healthy.


To combat this statistic, a Fixer from Solihull is inspiring more girls to get sporty and encouraging them to see the many benefits of physical activity.


Her story was broadcast on ITV News Central on Thursday 3rd October.


Britannie Crossfield (19) wants to encourage young women to continue with sport and physical activities, when exercise is no longer compulsory or part of the school curriculum.


She thinks girls can develop a negative attitude towards physical activities, which they can see as unfashionable, uncomfortable and unflattering.


‘I’ve always loved fitness. It’s always been a part of my life. It makes me feel like I’m on top of the world.


‘The number of females in sport is terrible in comparison to the number of males. I think it has increased somewhat since the Olympics, but still there’s a massive gap and it’s just a shame really because you shouldn’t be held back in sport for something as simple as your gender.’


With the help of Fixers, Britannie designed a poster campaign showing females dressed in different sporting outfits with the aim of breaking common stereotypes around females in sport.


‘The posters show girls putting sport as a part of their day to day lifestyle,’ she says.


‘Sport doesn’t have to take over your life. It can be something you integrate.


‘I wanted to make sure the females in the posters are people who actually took part in sport.’


Sue Tibballs from the Women’s Sport and Fitness Foundation appears in their TV news story and underlines the importance of women getting active.


‘In the UK today, only one in five adult women is doing enough exercise to maintain their health, and only one in ten girls under the age of 16.


‘So girls leave school half as active as boys, so that’s quite a big problem.’

Author: N. Farooq


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