A group of Fixers have made a two-part viral video showing the true reality of cyber-bullying after becoming concerned that it is out of control among young people.
Kaitlyn McCoubrey (18) and her team from Belfast want to show that being a cyber-bully is no different than being a bully in real life.
Although the tone of their films is light and comedic, the underlying message is very serious: if you don't behave like a bully in everyday situations, don't behave like one online.
Lead Fixer Kaitlyn, who plays a victim in one of the films, says cyber-bullying is a common occurrence for youth today and hopes their Fixers campaign will make young people realise that it is not acceptable.
‘Social media is the biggest problem and where you see it the most,’ explains Kaitlyn. ‘I know friends who have experienced cyber-bullying and it has really affected them.
‘It only has to be the odd comment on Facebook but it can stay with you for a long time.’
In addition to making the bullies think twice, Kaitlyn and her team of Fixers hope the videos will encourage victims to seek help if they are being targeted.
‘The point of the film was to highlight why some people think it’s alright to behave differently online to how they would in real life.
‘We want young people to know where to go for help when experiencing this type of bullying.’
Watch their viral videos above. For help and advice, visit the Beat Bullying website.