A group of Fixers from Belfast are launching a new trend for local clothing stores to pick up - they have created a vinyl sticker campaign to be posted on changing room mirrors to inspire people to embrace the way the look.
The stickers, which have already been used in schools across Belfast, also include a QR code that when scanned will 'like' the campaign's Facebook page.
Dearbhla Crossen (17) and her team of Fixers want young people not be as easily influenced by what they see in magazines and hope the campaign will empower impressionable teenagers.
‘We thought a sticker campaign targeting shoppers in changing rooms would be ideal in engaging those who are perhaps unhappy with the way they look,’ explains Dearbhla.
‘We want them to feel better about themselves and realise looks are not everything.’
More than 100 vinyl stickers have been printed, and will be used by businesses and schools who support the campaign.
Dearbhla and her group, who had a story about their Fixers project shown on UTV Live last month (click here to watch), hope their campaign will make a real difference.
‘We want this to be a lasting thing, something that will not be forgotten but shared,' says Dearbhla.
‘Young people like myself are constantly bombarded with images of perfection.
‘But ‘perfect’ doesn’t exist. It’s about being comfortable with the way you are.
‘The world would be dull if we were all the same.’
You can view the team's vinyl sticker below.
If you are interested in posting their vinyl stickers at your school, business or organisation, please contact us at email@example.com.