A group of Belfast Fixers want to fight back against society’s focus on having the ‘perfect body’, because they feel this leads to many young people being unhappy with the way they look.
Lead Fixer Dearbhla Crossen (16) and her group feel that young people are being increasingly exposed to images of unattainable ‘beauty’ in advertising, magazines and especially social media, and that this can dent their self-esteem.
Through a vinyl sticker campaign, the Fixers want to encourage their peers to develop a healthy body image.
The stickers will be posted on changing-room mirrors of clothing shops around Belfast and will have a positive message for people to read when trying on clothes.
The sticker will also include QR code that when scanned will 'like' the campaign's online Facebook page.
‘I see celebrities putting pictures up and it makes me feel fat even though I know I have a healthy body,’ explains 16-year-old Fixer Rachel Taylor.
‘Whenever I see these images of people on social media I feel as though my confidence is being knocked because I don’t look like that. I don’t know hardly anyone who does look like that.’
‘I hope we make some people realise that the perfect body image doesn’t exist and that everyone should feel happy in their own skin.’
Lead Fixer Dearbhla adds: ‘Everybody is different and to judge somebody by their appearance is wrong. This is what we are fighting to change.
‘We need to tell people what body image is all about. It’s about being comfortable with the way you look and that’s the message we want to promote.’