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Posted On: 29th Apr 2013

Encouraging Sport For All

One of the stars of the shoot
Fixer Nazrul (left) directing the action
Filming the action

A team of energetic sportsmen from South Wales are highlighting the benefits of participating in sport through a poster campaign encouraging young people to get active.


The Fixers from Newport, South Wales, want their posters to get young people using their local sports and activities centres rather than sitting at home idle.


Lead Fixer Nazrul Islam (21), a Sports Studies student at the University of South Wales, thinks their campaign will get more young people socialising and draw many shy young people out of their shell.


He says: ‘Too many young people stay at home playing computer games instead of interacting with others, learning new skills, and keeping fit. Taking up a sport is an excellent way to do all three of these things in one go.’


Statistics from the Office of National Statistics (ONS) claim that only around 30% of young people (16-24yrs) participate in three sessions of moderate intensity sport a week, and 60% of young people surveyed only participate in sport once every four weeks.


‘I’ve been playing football in local teams since I was 10-years-old, and sport has become a big and enjoyable part of my life,’ Nazrul explains. ‘Now I want others to feel the same about a sport they love.’


A photo shoot for the poster campaign has taken place, and featured Nazrul and his team posing in a variety of sporting outfits to demonstrate the variety of sports on offer in their area.


The poster is currently in the design stages and will be complete in May.


Author: Ashley Scrace


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