A Fixer from Wales wants to educate young people about the power of advertising, and how the portrayal of beauty in the media is often not realistic.
Lead Fixer Curtis James (17) hopes that by showcasing society’s often unrealistic expectations of physical attractiveness, his group’s Fix will promote positive body image among young people and encourage them to embrace the way they look.
With the help of his friends, Curtis has hosted a t-shirt making workshop to open a discussion on this issue. The Fixers at the event designed t-shirts with negative thoughts about body image on the back, before turning these into positive attributes on the front.
The team from Pontllanfraith, South Wales, want young people to put negative perceptions of beauty behind them and move forward feeling more confident about how they look.
‘Body image seems to be a massive issue for young people today,’ says Curtis.
‘As an apprentice youth worker in the town, I want to help young people realise that the media portrayal of beauty often is not realistic.
‘There are many techniques the media can use to enhance pictures, such as airbrushing out bits that celebrities do not like. But this is false beauty, and I want to show that as long as young people are healthy they should be happy.'
Curtis and his group are currently working with the Fixers team to determine which type of campaign would be most effective in encouraging young people to embrace the way they look.
'The pressure put upon people to "look good" causes so many negative thoughts,' says Curtis. 'It's about taking these negative thoughts out and seeing the positives.'
Curtis' project was supported by the Wellcome Trust.
To find other resources on this topic, and watch Fixers films, click on the image below.