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Posted On: 1st Dec 2015

Apprentices Fix On ITV

Fixer Alexa Moore
Alexa's Fixers postcards
Beth Newton, Kidderminster College

‘I think if you are deemed bright nobody mentions apprenticeships because there seems to be the notion that they’re for less able young people, which isn’t true.’

Alexa Moore from Kidderminster is concerned that young people are too often steered towards university, without being made aware that apprenticeships are an equally valuable alternative.

Her story was broadcast on ITV News Central on Thursday 3rd December.

In the TV piece, the 24-year-old says she feels the time she spent in the workplace counted for more than her studies.

‘I did a degree, however when I went to my job interview they wanted to hear about the experiences I’d had in employment and voluntary work. That’s what actually got me the job with my current company,’ Alexa explains.

‘Young people are pushed towards going to university.

‘I do feel that teachers should be telling young people about apprenticeships.’



With Fixers, Alexa has helped create a series of postcards to challenge perceptions about apprenticeships and encourage school leavers to consider on-the-job training.

To see the postcards and read more about Alexa’s campaign, click on the image below.


Beth Newton, Employer Engagement Co-ordinator at Kidderminster College, is lending her support to Alexa’s campaign and appears in the TV broadcast.

‘There are a lot of people coming out of university that aren’t ready for work,’ Beth comments.

‘You’re highly employable when you come out of doing an apprenticeship and a lot of employers actually continue to employ you when your apprenticeship is finished.

‘What Alexa is doing is absolutely fantastic.’

Alexa adds: ‘Public opinion is changing.

‘Apprenticeships are for everybody.

‘Hopefully through this project I can open people’s eyes to the benefits of doing apprenticeships.’


To find other resources on this topic, and watch more Fixers films, click on the image below.


Author: Cara Laithwaite


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