Alarmed by the number of pedestrians killed or seriously injured each year, two young women from Leeds are encouraging others their age to take road safety seriously.
Their story was broadcast on ITV News Calendar on Thursday 4th December.
Emily Radford (18) and her friend Thea Smith (17) are concerned that distractions such as mobile phones can cause carelessness on busy roads.
‘A while ago, I was crossing a road while texting and a bus nearly hit me,’ explains Thea.
‘If I’d been a fraction earlier, I would have definitely got hit and might not be here today.
‘The key message we’re really trying to get across is just take the time to stop and look where you’re going because if you fail to do so, it could change your life.’
With Fixers, Emily and her team have helped produce a film showing what can happen when people are distracted while crossing the road.
Speaking about the short piece, Emily says: ‘It’s shocking just watching someone blatantly walking across the middle of the road, not even look and still be focussed on their phone.
‘The film shows the dire consequences of not looking properly.’
Watch their Fixer film ‘Serious Road Accidents’ by clicking on the link below.
Supporting the group’s campaign is Tim Draper from Leeds City Council’s Road Safety Team, who features in the TV item speaking about the issue.
‘From the statistics, we know that there are 97 twelve to nineteen-year-olds injured as a result of a road collision in Leeds every year. A lot of those will actually be seriously injured if not killed.
‘They’re getting distracted, predominantly by the use of mobile phones.
‘It’s a fantastic campaign and we will certainly be using this film in schools across the city to try and get that same message across.’
Emily adds: ‘The fact that we’re doing something so amazing with the help of Fixers means that more lives can be saved.’
Help Fix It – Share this Story!
A team of Wrexham Fixers are encouraging young people to take
better care behind the wheel. Watch their film!