An ex-footballer from South East London, who collapsed on the pitch a year ago due to an undiagnosed cardiac condition, is encouraging people to listen to their hearts and play it safe.
Twenty-year-old Tobi Alabi from Bexley is highlighting the serious and potentially fatal consequences of such health problems – particularly when they go unnoticed.
The former Millwall player wants the public to know that anyone can have a heart condition, regardless of their age or fitness level.
To get his message out, Tobi has created a hard-hitting film with the help of Fixers, motivating others to be screened if they are experiencing cardiovascular pain.
Watch Tobi's Fixers film ‘Listen To Your Heart’ at the top of this page.
The online launch of the film and the new website for the Heart4More Foundation, founded by Tobi, took place on 15th October - the one year anniversary of his collapse during a football match.
The kick-off included a re-enactment of the incident on Twitter, using the hashtag #LetsChangetheGame.
'To mark the launch, the game that happened this time last year was live tweeted,' Tobi explains.
'After the episode where I collapsed, tweets were sent out directing people to the Fixers film and our new website.
Live Twitter feed replaying the events before Tobi's collapse on the pitch
‘I believe the film and campaign definitely relay the right message,' Tobi says.
'The ideal scenario would be someone saying, "Due to your film and the work you're doing, I went to get screened."
'It would be great to hear someone say that they saw the video and it made them think twice.'
Hoping his viral campaign will hit home, Tobi looks forward to a future where others will benefit from his cardiac crusade.
'I've really enjoyed working on this campaign - it's been a really good experience.
'We will be using this Fixers film for the next few years, because I think it's very effective.
‘My hope is that it reaches a lot of people.'
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Click here to see Tobi speak out about
the importance of a healthy heart on ITV News.