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Posted On: 9th Sep 2014

Taking Road Safety Seriously

Fixer Emily Radford
Young people and the Fixers team on the film production day
An actor in the Fixers film

Keen to drive down the number of young pedestrians involved in serious road accidents, Emily Radford is showing teenagers the potential dangers of failing to pay attention.

The 18-year-old and her team from Leeds are worried that distractions, including texting on the move, are causing others their age to become reckless when crossing busy roads.

They’re now sending a message about the importance of taking road safety seriously.

‘Hearing about young people being killed on the road makes you realise just how precious life is and how easily it can be taken away,' says Emily.

‘I feel that many teenagers ignore these dangers because they think it will never happen to them.

‘Hopefully, my campaign will encourage young people to take better care on the road.

'They should understand that it can only take a second for things to go horribly wrong.’

With Fixers, Emily and her team have helped create a film to show young people that becoming distracted can have fatal consequences.

Watch the film 'Serious Road Accidents' at the top of this page.

‘The film is totally gripping,’ adds Emily.

‘We thought that showing something shocking was the best way to get young people’s attention.

‘This is a serious issue that requires a serious message so others our age will think twice about their actions.’

Emily plans to take the film into local secondary schools and show it to pupils during assemblies.

She says: ‘I remember watching films like this as a youngster and they stuck with me because they often had young people in them.

‘Hopefully, taking our resource into schools will remind others of what can happen if you don’t take care on the road.

‘To be making a difference and potentially saving lives in the process is a fantastic feeling.’


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See how Fixer Jordan Bone is encouraging young drivers
to take road safety seriously.

Author: N. Farooq


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Fixers is a project of the Public Service Broadcasting Trust, funded by the National Lottery through the Big Lottery Fund, and featured on ITV.

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