Aiming to stop discrimination, an 18-year-old from Merthyr Tydfil wants employers – and others - to ask themselves what the difference is between someone with tattoos, and someone without.
Cameron Bash believes a person's choice to have body art shouldn't affect their ability to gain employment, and hopes those responsible for hiring think the same way too.
'Last year I was with an agency that helps young people find work,' Cameron explains.
'After I went for an interview, it was brought to my attention that if I wanted the job I would have to remove the lip ring that I had in at the time.
'The reason I decided to pursue this topic is because it's one that is hardly ever talked about.
'There are people who don't get jobs, who may get isolated by their communities or put down by their peers all because they have jewellery in their lip or ink on their skin.
'It isn't right that people get treated differently because of something that makes up their identity.'
Cameron, who feels that he was discriminated against due to his facial piercing, is encouraging people to look beyond the surface when making decisions about someone.
'Some people have long hair, some people have short hair,’ he explains.
'Some people are short, others are tall, and some people have tattoos and piercings and others don't.
'What's the difference?'
With the help of Fixers, Cameron has created a film featuring two girls, who are similar in many regards apart from the fact that one has body art and the other doesn’t.
By showing their commonalities, the goal is to get the audience to reflect on judgements people make before getting to know someone.
Watch Cameron's Fixers film 'What's the Difference?' at the top of this page.
The Fixer wants his film to be shown to employers to encourage them to think twice before rejecting someone as a possible candidate because of their body art.
'Take everything you learn about a person - their academic achievements, their past experiences, their criminal record, and their future goals.
'Base your decision on whether you want to hire them or not on that information.
'Do not base it on how they look. People with tattoos and piercings are just like everybody else.’
Cameron's project was supported by the Wellcome Trust.
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Cameron's campaign was also featured on ITV News.
Click here to watch!