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Dirk Anthony

Dirk Anthony is a senior media and management consultant and executive coach. He works with media and non-media companies to build alignment between strategy and implementation in the UK, European, Australian, UAE and African markets. Dirk also advises organisations and executives on how to understand, communicate with and influence their stakeholders.  He worked extensively as a coach to creative and senior executive talent.

As Director at SBS Australia, Dirk led a team of 200 to transform the provision of News, Information, and Audience engagement across radio, TV, online, mobile & social platforms, in over 60 languages. He was Group Content Director of GCap Media; responsible for broadcast and digital content across the UK’s largest commercial radio group.  Prior to this Dirk led the content integration of Capital Radio Group Plc and GWR Group, contributing towards a £200 million GBP turnover, with 2,000 staff.

Dirk is an accredited Henley Business School coach, having been awarded their Professional Certificate, and is in the process of completing their MSc programme in Coaching and Behavioural Change.


Steve Cross

Steve joined the PSBT as Treasurer in 2010.  He is currently the Finance Director of Denplan, a role he has held since October 1998.  Denplan administers payment plans for dentists and vets and their clients.  As part of Simplyhealth it also provides dental insurance benefits plans to companies.
Steve has played a significant role in the growth and development of Denplan’s products and services over the last 15 years.  Before that he worked in practice as a chartered accountant and then moved to manufacturing before joining Denplan in 1994.


Nicholas Eldred - Chair

Nicholas is a solicitor, who has held general counsel positions at Christie’s, the BBC and O2. He was until 2012 a trustee of BBC Children in Need, a position he held for five years. He is also a member of the Development Advisory Board of Aberystwyth University. Married with two university aged children, he lives in St Albans. 


Nathan Adams

Nathan joined the PSBT as a Trustee in July 2015.  Having worked in both the retail and the financial services sectors, Nathan brings a wealth of international, commercial, customer-centric and change management experience to the team. He is currently an HR Director at Aviva Plc, which has around 31 million customers and 30,000 employees, across 17 countries. Prior to Aviva, Nathan spent 6 years at Barclays Plc, undertaking roles in Barclaycard, Retail and Business banking and Global functions.

Nathan’s passion is making a difference to organisations and individuals, helping them to grow and achieve their ambitions. Joining PSBT has inspired Nathan to help the charity grow its corporate network and enable the charity to build a sustainable future.

A passionate sports fan, Nathan enjoys skiing, mountain biking and football, as well as travelling and exploring different countries and cultures.

Fixers is a project of the Public Service Broadcasting Trust, funded by the National Lottery through the Big Lottery Fund, and featured on ITV.

Charity No 298643    Company No 2194957