PSBT’s vision is to embed public service content across all publishing channels and platforms. This will be achieved through public-facing work that encourages individuals to produce content that educates, informs, entertains and engages communities, and sector-facing work that advocates social action.
All of PSBT’s public-facing work will be delivered under the ‘Fixers’ brand. As well as broadening from the current focus on young people and TV broadcasting. Fixers will become a mass-participation programme and a household name. There will be a ‘movement’ of fixers, through which PSBT can give thousands or millions of people a way to broadcast their social actions and make connections with individuals, groups, organisations, policy and decision-makers.
Fixers will continue to be differentiated in two ways from youth work and volunteering programmes in the UK. Firstly, Fixers is genuinely led by individuals who create their own solutions to problems that affect them directly. Individuals’ projects may grow organically to have a wider community impact and involve more fixers. Secondly, PSBT provides broadcast and publishing platforms, through which fixers inspire others and change negative perceptions and stereotypes. Rather than organising activity around a defined work programme, Fixers celebrates the stories of individuals addressing their own priorities for their community.
These benefits are illustrated in the diagram below.