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Khadeeja

Khadeeja

Name: Khadeeja Amaru
Age: 28
Year of the Fix: 2015
Location: Liverpool
Campaign: To promote diversity within media industries

Within the UK there are people of many different cultures and races, yet I don’t think this is adequately reflected in our media.

I believe there is a real lack of Black, Asian and minority ethnic (BAME) individuals working both in front of and behind the camera.

According to research published by Creative Skillset in 2012, only 5.4% of workers in creative media industries are from ethnic minorities – which I don’t feel is enough.

Friends of mine, who want to become actors, hold themselves back because they’ve been made to believe it won’t happen.

I’m hoping to reach those high up in the media industry. I want them to recognise that BAME young people aren’t well enough represented and this needs to change.

*NOTE: Fixers sometimes go beyond the 16-25 year age bracket while working on their Fix.

Here is a list of Fixers helping me with this Fix:

Tawqeer Ahmed Haroon Khan
Adnan Raja Hamza Khan
Ishtiaq Khan Jibrar Awan
Ibrahim Butt Haroon Sarfraz
Shoaib Eludin Aqeeb Munir
Aysha Khan Afshan Lodhi
Calvin Fox Affionge Shepherd
Alex Brownhill Aliyah Akram
Kalisha Williams Ben Osu

The University of Salford
Paul Broster, Director of Journalism at the university, supports my Fixers project. He agreed to be interviewed to appear in my broadcast piece.

 

Chantel Coleman and Natalie Denny support my Fix. They appear in my Fixers film.

October 2015 

Since completing our Fixers film, we’ve had a great response. See some people’s feedback below:

 

‘You make a brilliant point, well done.’

 

‘Love it.’

 

‘Oh yes. I'm excited to see more black British people on all screens.’

 

‘Brilliant.’

 

‘Well done. I am so proud of you and what you have achieved and I know there is more to come.’

 

‘Great Stuff.’

 

‘Incredible.’

 

‘I've got to share this.’

 

‘Well done to you all.’

 

‘Beautiful. Well done. True statement.’

 

‘Nice, I like this video.’

 

‘So proud of what you are doing, giving people a future.’

 

‘Well done, Khadeeja. Brilliant piece’

 

‘Well done. You stand up for what you believe, babe. So proud of you.’

 

‘Shows things are moving in the right direction.’

 

‘A beautiful piece of spoken word on diversity in the media.'

 

‘Proud of you.'

 

‘Watch and share - well done.’

 

‘This is so good.’

 

‘Well done.’

 

‘Well done you.’

 

‘So proud of my girl.’

 

‘Fantastic.’

 

‘So passionate about the lack of diversity in the media. If anyone is going to make people sit up and take notice, it is this girl right here.’

 

‘Well done, you should be very proud of your achievements. It’s amazing what you’re creating awareness of.

 

‘Shine bright.’

 

‘Can't wait to see this.’

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Fixers is a project of the Public Service Broadcasting Trust, funded by the National Lottery through the Big Lottery Fund, and featured on ITV.

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